Because it’s time we up our burger game
IGA stores nationally are getting a shake up in the refrigeration section with the addition of Australia’s newest player in the plant-based category as BUDS Burger makes its first foray into supermarket retail this month.
The Sydney based company All G Foods is the parent company of BUDS Burger. Their first in retail launch is with IGA Supermarkets who will stock their range of alternative protein products, starting with BUDS Burger patties. Over the next few months, they will roll out the complete Love BUDS range which includes plant-based mince, sausages, as well as chicken and bacon alternatives.
IGA Chairman Joseph Romeo of Romeos Supermarkets sees this as a growth opportunity for his stores:
“We have seen steady growth in the plant-based category year after year, but now we have BUDS Burgers, Mince and Sausages we are doubling down and resetting the way we merchandise the category. Meat and plant-based are getting closer together.”
“While we see a lot of products come and go not many have the whole package. When I first saw All G Foods, I knew there was something different, but once I ate a BUDS burger I knew this was going to be a game-changer and we jumped on board immediately.” Romeo says. “Now we are proud and excited to bring this brand to our customers not only in my 45 stores but across the IGA retail community nationally”.
“Our roll out to hundreds of IGA stores means we can bring BUDS Burger to the flexitarian community. We look forward to a long-standing relationship with IGA as we roll out more products in the coming months,” All G Foods founder Jan Pacas says. BUDS Burger patties come packed in a 2-patty sealed tray RRP $10. They are 100% GMO free. Each BUDS Burger patty contains a whopping 19g of high-quality protein in its 113g patty. The plant-based protein assists in maintaining muscle mass and tissue repair, all whilst consuming in a sustainable way. The BUDS website provides plenty of serving suggestions to take your burger game to the next level. BUDS is the product of Australian start up All G Foods, who are set to take a chunk out of the already growing *$185 million plant-based food market.
Love BUDS is winning consumers over one taste at a time and are set to take on the massive US owned Beyond Meat brand, by offering Aussies a local choice when it comes to plant-based burgers. BUDS Burger Bar is launching with six different burgers to choose from and going bun to bun with this American giant, proving that the Aussie burgers are better! Taste has always been at the forefront of solving the challenge between making a conscious and nutritious plant-based patty, and one that is comparable to any non-plant-based alternative. In a blind tasting study done by Sensory Solutions amongst a mixture of meat-eaters, vegetarians, vegans and flexitarians, comparing BUDS Burger with the international market leader Beyond Meat, BUDS came out on top as the first preference option of consumers. BUDS Burgers are designed to look, feel, taste and perform like a regular beef burger, yet are designed to be a healthier choice, especially for those flexos looking to reduce their meat intake and move towards a more plant-centric style of eating. Because let’s face it, vege burgers are shi*t! By switching from a regular beef burger patty to BUDS.
Australians will receive 21-25% of their daily fibre requirements**, high-quality plant-proteins containing all essential amino acids and on average 25% less sodium compared to regular beef burgers.*** And the best bit, BUDS™ Burger patties are 100% GMO free. Each BUDS Burger patty contains a whopping 20g of high-quality protein in its 125g patty. The plant-based protein assists in maintaining muscle mass and tissue repair, all whilst consuming in a
*The Australian plant-based market is growing dramatically up 43% year on year from FY19-20 and is currently valued at $185 million with $31 million in foodservice and $154 in retail. Source: Oxford Martin School, Oxford University. Meat: The future series – Alternative proteins [Internet]. Geneva: World Economic Forum; 2019. Available from:http://www3.weforum.org/docs/WEF_White_Paper_Alternative_Proteins.pdf ** https://www.nrv.gov.au/nutrients/dietary-fibre ** Compared to averages of 15 conventional beef burgers based on available nutrition information at the time of printing of the Food Frontier Report – “Plant-based Meat. A Healthier Choice. Information available at https://www.foodfrontier.org/wp-content/uploads/dlm_uploads/2020/08/Plant-Based_Meat_A_Healthier_Choice- 1.pdf
About All G Foods – owners of the Love BUDS alternative protein brand: All G Foods is a feel-good Australian company passionate about making a positive food movement. Its mission is to take some of the weight out of feeding the planet with nutritious, delicious protein. It isn’t here to tell anyone what they can and can’t eat but rather it is here to encourage flexibility in everyday eating and inspire a positive food movement to smarter, tastier lower carbon alternative proteins.
For media enquiries contact: Dionne Taylor / Polkadot Communications / 0411 230 301/ firstname.lastname@example.org